SWISS STREET PARADE

As the main beer supplier, Heineken welcomes nearly a million visitors to Switzerland's boldest and brashest annual lifestyle event: the Zurich-based Street Parade.


We employed 32 helpers from the EURO 26 youth organisation as 'Enjoy Heineken Responsibly' ambassadors to help everyone have a good time.


Our teams spoke to the festival-goers when they arrived by train, and gave them information leaflets and vouchers for free non-alcoholic drinks. During the actual Street Parade, they mingled with the crowd to help encourage responsible consumption.